You may have wondered about our slogan ‘life is a journey’
To us these few words express what life is all about...
“...when we can appreciate the journey so much that the destination is not needed - the journey becomes the new destination!”
We’re not here to reach a single satisfying moment in life, we’re here to enjoy each day in the process of becoming the best version of ourselves. We believe that the stringing together of each single day we live our purpose creates our own journey - which is called our life!
Spread joy!
Life is a journey.
"I always wanted to create something unique and emotional with a specific lifestyle. To me the most important value is to give someone not solely a beautiful product but also a special feeling and emotion which lasts and becomes a memory or even part of someone’s journey through life – that’s the reason behind our slogan #lifeisajourney." - Niklas Beer (Founder & Creative Director)